Safaricom in partnership with iProcure, FarmDrive and Arifu opened four Digifarm depots in Meru County. Located in Laare, Nkubu, Mikindori and Meru Town, the four depots offer quality, affordable inputs to farmers from Meru County.
Digifarm leverages technology to tackle the challenges faced by farmers and to also empower farmers with solutions to grow their businesses. The service is specially tailored to cater to the specific needs of farmers in each of the counties it is available in, providing localised information and discounted inputs,
Meru farmers will especially benefit from the all-round availability of inputs at the depots, especially during peak season, and access to advisory and technical information from experts stationed at each of the depots.
Digifarm is an agribusiness solution tailored for small-holder farmers, providing them with financing, information on different crops and animals in addition to quality, discounted inputs. Farmers can enrol to and access Digifarm by dialling *283#.
For loan processing, the service relies on a big data model developed by FarmDrive to score farmers for financing, based on historical data on their farms. Previously, farmers have struggled to access adequate financing as formal lenders lack enough information to assess the farmers.
The service also provides farmers with input recommendation specific to their locality, with the recommended inputs accessible at a discount or on credit at a Digifarm depot. Input recommendations are similarly data-driven and are informed by climate, current weather conditions, soil types and soil fertility.